This year, we have a new tenugui towel featuring artwork by Atsuko Ogawa. The colorful design is bursting with Earth Celebration’s vibrant energy and Sado’s abundant nature. Our popular marketplace must-haves will also be on the lineup again this year: eco-friendly cutlery sets and jute bags in natural tones with Ogawa’s illustrations. We hope you’ll enjoy using these handy items at EC and at home, this summer and all year round. ▶︎ EC Merch Release #1—Available from Apr. 19 (Sat) EC 2025 Tenugui Towel Along with cutlery sets and jute bags, back by popular demand! ▶︎ EC Merch Release #2—Available from June 12 (Thu) Organic Cotton T-Shirts

EC merch is available now from Kodo Online Store (Japanese), and at EC Shop (Marine Plaza 2F) during Earth Celebration.

The tenugui (cotton towel) is an everyday must-have item in Japan that has a wide range of uses. To name a few, you can use it as home decor or a table mat, to wrap things, wipe your brow, or cover your head. At Earth Celebration, many people use them as a bandana to keep the sun off their neck or head. Small, light, and multifunctional, it’s a traveler’s best friend.

¥1,800

Made from bamboo fiber, this cutlery set has a pair of chopsticks, a spoon, and a fork. It comes with a compact case, so it’s easy to keep in your bag for eating out. We hope you’ll use it at EC and beyond to help reduce waste.

¥1,000

This natural-fiber bag can hold a lot and it fits comfortably over your shoulder. The material is a combination of jute—a type of hemp that is quick-drying and breathable—and 10 oz. canvas fabric. Bring it with you to Harbour Market and EC Fair, take it home full of treats from Sado Island. Size of Case: W176 x H56 x D30mm, Chopsticks: total length 165mm, Spoon: total length 157mm, Fork: total length 150mm

¥2,800