This year, we have a new tenugui towel featuring artwork by Atsuko Ogawa. The colorful design is bursting with Earth Celebration’s vibrant energy and Sado’s abundant nature. Our popular marketplace must-haves will also be on the lineup again this year: eco-friendly cutlery sets and jute bags in natural tones with Ogawa’s illustrations. We hope you’ll enjoy using these handy items at EC and at home, this summer and all year round. ▶︎ EC Merch Release #1—Available from Apr. 19 (Sat) EC 2025 Tenugui Towel Along with cutlery sets and jute bags, back by popular demand! ▶︎ EC Merch Release #2—Available from July 15 (Tue) Organic Cotton T-Shirts

EC merch is available now from Kodo Online Store (Japanese), and at EC Shop (Marine Plaza 2F) during Earth Celebration.

These T-shirts are produced by ORGABITS, an organic cotton promotion project launched in 2005 to make positive change in the global environment and society, “bit by bit.” You’ll love the feel of this soft fabric! Available in three nature-themed colors.

¥３,500

S, M, L, XL

The tenugui (cotton towel) is an everyday must-have item in Japan that has a wide range of uses. To name a few, you can use it as home decor or a table mat, to wrap things, wipe your brow, or cover your head. At Earth Celebration, many people use them as a bandana to keep the sun off their neck or head. Small, light, and multifunctional, it’s a traveler’s best friend.

¥1,800

Made from bamboo fiber, this cutlery set has a pair of chopsticks, a spoon, and a fork. It comes with a compact case, so it’s easy to keep in your bag for eating out. We hope you’ll use it at EC and beyond to help reduce waste.

¥1,000

This natural-fiber bag can hold a lot and it fits comfortably over your shoulder. The material is a combination of jute—a type of hemp that is quick-drying and breathable—and 10 oz. canvas fabric. Bring it with you to Harbour Market and EC Fair, take it home full of treats from Sado Island. Size of Case: W176 x H56 x D30mm, Chopsticks: total length 165mm, Spoon: total length 157mm, Fork: total length 150mm

¥2,800

This compact straw mat has a sunny tatami edge, decorated with the traditional triangular pattern (uroko moyo) that adorns Kodo’s costumes. It has a waterproof backing, providing you a dry, comfy spot to sit during the Harbour Concerts. These mats were made on Sado Island thanks to a collaboration between two local companies: Yamada Tatami Center in Ryotsu Bay, and clothing manufacturer ulcloworks, which is based on Sado and in Tokyo. *EC Straw Mats will be available at EC Shop (Marine Plaza Ogi, 2F) during Earth Celebration (Aug. 22–24).

¥3,000

26.5cm × 33.0cm

This special collaboration features the popular CHUMS’ Booby Bird in EC mode, ready for action in a traditional hachimaki (headband) and holding a pair of bachi (taiko drumsticks). Check out these playful limited-edition items and grab yours while stocks last! Available from Aug. 1 (Fri) at: ・Kodo Online Store ・Six WEST stores in Niigata (see list below) Also available at EC Shop (Marine Plaza 2F) during EC.

◾️Price: ¥5,000 (tax included) ◾️Sizes: S, M, L, XL, XXL ◾️Color: White

◾️Price: ¥3,500 (incl. tax) ◾️Size: 8 cm diameter × 10 cm high

◾️Price: ¥1,500 (tax included) ◾️Material: Polypropylene ◾️Capacity: 250 ml

You can find the CHUMS x EC 2025 collaboration items at the following six WEST stores in Niigata. Please visit each store’s website for further details (in Japanese) ・WEST Niigata → See on Google Maps ・WEST Sanjo → See on Google Maps ・WEST Joetsu → See on Google Maps ・WEST Nagaoka → See on Google Maps ・WEST Myoko Resort → See on Google Maps ・WEST Sado Outdoor Base Satellite Shop → See on Google Maps