The Booby Bird is ready for the summer festival — taiko style! CHUMS’ beloved mascot, the Booby Bird, makes a bold appearance wearing a hachimaki (traditional Japanese headband) and holding bachi (drumsticks). Don’t miss these playful, limited-edition items — perfect for your festival vibes! Collaboration Lineup: ・CHUMS × EC2025 T-shirt – ¥5,000 (tax included) | Sizes: S, M, L, XL, XXL ・CHUMS × EC2025 Taiko Pouch – ¥3,500 (tax included) | Size: 8cm (diameter) × 10cm (height) ・CHUMS × EC2025 Camper Mug – ¥1,500 (tax included) | Capacity: 250ml Available from Aug. 1 (Fri) at: ・the Kodo Online Store ・the EC Shop (Marine Plaza 2F) during the festival ・any of the six WEST store locations in Niigata (refer to the list below) See here for more details.